It is Ringier's great tragedy: for decades, the company has been trying to distance itself from its less prestigious tabloid image. But all attempts failed. The ambitious magazine Woche, under the leadership of Hanspeter Lebrument and Frank A. Meyer, was a flop. Later, the company tried to acquire the Weltwoche, which was still well-respected rcs data malaysia at the time, and thought it had already achieved its goal, but due to its own petty quibbles in the final negotiations, it was intercepted shortly before the signing. Then it bought the Bund in order to turn the traditional Bern paper into a second NZZ, but here too it had little luck and soon had to pass on the starving bride in order to somehow limit the financial damage.
In Eastern Europe, where the newspaper expanded early on, it also concentrated on its core competence, hard-hitting tabloids. But then an opportunity finally arose to adorn itself with the longed-for aura of serious journalism - and this in Europe's big city of Berlin, of all places, where chief journalist Meyer had settled after the Borer turmoil. Cicero was founded, which was launched as an intellectual monthly magazine for the German elite.