The aim of social media was to influence undecided voters and to awaken "sleepers" . The target message "It's about the rule of law" was to appeal to those citizens from the middle who had voted yes to the deportation initiative. This was clearly successful.
Flavia Kleiner's comments were met with great interest. I am convinced that the finances of the whole campaign - despite social media - should not be underestimated. There was apparently no laos rcs data shortage of sponsors. the expenses in Lilienberg. The following aspect certainly played a major role: prominent personalities were a helpful influencing factor that should not be underestimated.
The well-woven network of the supposedly non-partisan interest group included numerous important leading figures, politicians, judges and artists who were spontaneously involved. Such figureheads play an important role in opinion-forming processes, as does the influence of opinion polls. We must also not forget the phenomenon from mass psychology. People tend to align themselves with the majority or the winners.
When an institute predicts a clear victory shortly before the vote, there are the well-known followers who are also easily recognizable in an open vote: they hold up their hands when the majority obviously agree. Nevertheless, Flavia Kleiner was successful with her concept. Opponents would do well to consider the tips and strategies mentioned more closely.