Digital transformation is a "buzzword with a boom". Consultants are springing up like mushrooms from the autumn forest floor. At the same time, the majority of entrepreneurs are wondering whether this topic will perhaps pass them by. So many trends have already kicked up a storm and then quietly passed by. After all, there is no need to jump on every bandwagon and the soup is not as hot as it is served. Right?
But it is much more than a short-term trend. "Digital iran rcs data startups" turn entire industries upside down within a few years, only to drop the next bombshell in a completely different industry just a short time later.
Digitalization ≠ Digital Transformation
Unfortunately, the two terms are often used synonymously. While digitalization summarizes the migration of analogue processes, methods, tools and data into a predominantly electronic form, "digital transformation" describes social change as such and thus the way we deal with - or even more importantly - the expectations we have of our digital society. Examples would be if you simply want to share your shopping list with roommates, if you want to check hotel availability at any time while on vacation and book it straight away, if the taxi driver should please know where I am and who I am. And by the way, in addition to the timetable, the SBB app should also recommend a café that is open here and now if there is a train cancellation.
Put simply, a company can only do justice to digital transformation if it digitizes quickly enough. And believe me, the pace is rapid! Join the discussion: are you just transforming or are you also digitizing.