Donald Trump has prevailed against all predictions. From a branding perspective, his success is no surprise. This can be demonstrated using a few basic principles. Poor Hillary: She repeated her mistakes and ignored the basic rules of successful brand management - just like she did during the election campaign against Obama.
The following five principles make it clear indonesia rcs data how and why Donald Trump was able to win the election battle and become the most powerful man in the world:
1. Strong brands have a mission: Even against Barack Obama, Hillary Clinton had no concept, no clear message, no values that she stood for. Obama, on the other hand, stood for "change". Trump, on the other hand, managed to successfully revive the American dream and condensed it into "Make America Great Again". What was Hillary's mission again?
2. Strong brands use founding myths: "You can make it if you just work hard enough." Although he himself was never a dishwasher or a "blue collar," he embodied the original American myth with his unbridled ego - one against all - almost perfectly. He cultivated this profile of the authentic doer who fights against the "system" and is "one of them" until the end.