Media useClick to enlarge
Posted: Tue Feb 04, 2025 6:15 am
Here are some conclusions that should be taken with caution:
What it really means: The popularity of daily newspapers with subscriptions continues to decline among online users. However, free newspapers (such as "20 Minuten", "Blick am Abend") continue australia rcs data to enjoy great popularity among online users. TV is also anything but "dead".
media brands
Media planners should not be confused here either. It is quite natural that in the top 5 online and media brands used, the big players in the online industry outrank the offline media. Whatsapp is the modern SMS, but it is not a medium.
Screenshot 2017-10-06 at 09.23.52Click to enlarge
Here, technology is confused with media consumption. TV is still TV, whether live, time-shifted or via streaming. A comparison with other studies shows that daily TV usage is increasing, even more so among 15 to 29-year-olds than among 15 to 74-year-olds.
As with other studies, always pay attention to the type of survey and who commissioned the study. Self-interest usually influences the question and thus the results.
What it really means: The popularity of daily newspapers with subscriptions continues to decline among online users. However, free newspapers (such as "20 Minuten", "Blick am Abend") continue australia rcs data to enjoy great popularity among online users. TV is also anything but "dead".
media brands
Media planners should not be confused here either. It is quite natural that in the top 5 online and media brands used, the big players in the online industry outrank the offline media. Whatsapp is the modern SMS, but it is not a medium.
Screenshot 2017-10-06 at 09.23.52Click to enlarge
Here, technology is confused with media consumption. TV is still TV, whether live, time-shifted or via streaming. A comparison with other studies shows that daily TV usage is increasing, even more so among 15 to 29-year-olds than among 15 to 74-year-olds.
As with other studies, always pay attention to the type of survey and who commissioned the study. Self-interest usually influences the question and thus the results.