Advertising an online store in Google Ads

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When running an online store, you can easily and pleasantly advertise your products if you decide to use the Google Ads system, and in it the product advertising service in Google Merchant Center, which in our country is also referred to as Google Shopping. It is worth familiarizing yourself with this service and understanding what benefits it can bring us.

The article answers the questions:

How to advertise your store using Google Ads?
What are the advertising options with Google Ads?
How to properly run an advertising campaign in Google Ads?
You probably won't need to convince anyone that advertising on buying email lists uk is beneficial. Google controls about 97% of the internet search engine market, and that's exactly why you should promote products from your own online store.

Contents:

Correct Google Merchant Center Configuration
Online store advertising on Google Shopping
What should you remember when creating product campaigns?
A well-used opportunity to promote the store
Correct Google Merchant Center Configuration
If we want to use this solution for advertising, we will have to generate a list of all our products in an XML file – that is, create a so-called product feed . It is worth remembering that Google will pay attention to what data will be entered into the file, so we must check whether it is correct and entered according to the rules specified by Google . It should be remembered that each product will be thoroughly verified, so the activities related to creating a product feed should be entrusted to appropriate specialists . Once you have a finally prepared and verified product feed, you can proceed to the next steps related to account configuration. You should verify the website address and link it to the Google Ads service . Our ad will be displayed on the search results page above the regular organic results. The ad will display a photo of our product, the price, and the name of our store.

Online store advertising on Google Shopping
It is worth noting that in this form of advertising we will be charged for each click, while the system will not charge any fee for the display of the ad itself. It should be added that the system is increasingly better at detecting accidental clicks that may occur. The premise of the ad is simple: a potential customer, searching for specific products, consciously clicks on our ad . This is a form of effective advertising for customers who will be looking for specific products . In cooperation with the appropriate specialists who deal with the preparation of such campaigns, we can expect that the number of visits to our products will increase by as much as 30-50%. It is very possible that in the case of many companies such a promotion will bring exceptional results and the store will be able to develop effectively. The possibilities that Google Shopping gives us are truly enormous and it is worth taking advantage of this promotion.