Here are 11 tips for creating the worst possible blogger relations ever. Learn from the masters of their craft who manage to meet every single one of these conditions.
It's actually not that difficult to completely and permanently ruin your relationship with a blogger. Bloggers are usually critical, value their independence and expect a minimum level of media competence from those who student data contact them. They don't put up with anything so easily and have a sharp weapon at their disposal: the word.
It is all the more astonishing that many companies and agencies obviously do everything in their power to write and design the spam they send to blog operators (and unfortunately there is often no other way to describe these regrettable attempts to get publications) in such a way that the recipient becomes really annoyed.
The following is based on numerous experiences and does not describe an isolated case. So if you think you recognize yourself, rest assured that dozens of similar emails have landed in my mailbox before and after yours. So read on so that you have the chance to do things differently in the future.
1. Choose a really misleading subject!
It can look like a request for a quote. Or a request for advice. Or in some other way misleading, so that the recipient opens the email based on false expectations.
2. Add as many attachments as possible!
Large files and images are particularly good. The real experts even insert their images into Word documents if the required file size cannot be reached otherwise. Nothing less than eight to ten attachments will work. At least three of these must be labeled "unnamed attachment" (see point 2). One or two attachments that cannot be opened with any known program are also ideal. And very important: the names of the individual files should only consist of abbreviations and numbers.
3. Don’t build contacts with bloggers!
It is best to only write to bloggers who have never heard of you and with whom you are not otherwise connected. Ask for a detailed publication straight away. This will make you appear confident, and that will impress you. It is therefore also very important that you misspell the name in the salutation and address women as "Mr." - and vice versa. Or leave out anything superfluous like that altogether. (Example: Write to me "Dear Dr. Kersten Hofmann.")