Search by category name

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You can find out the queries using Wordstat, Yandex.Metrica and Google Analytics. These services give an accurate picture of what is happening, not excluding the possibility of incorrect spelling or alternative names.

Setting up a search by name is not easy, but it is unavoidable: a product that customers cannot find on your site does not exist for them.


Those who have not yet decided on a art director email list specific model will choose by thematic categories and type in general, abstract queries: "shock absorber", "lawn mower", etc. Therefore, the search on the site should cover all possible synonyms that can come to the user's mind: from the most obvious to slang and professional. For example, one visitor is looking for a copier, another - a photocopier (although in fact they are the same thing).

Search by problem description
Another segment of the target audience is with non-specific search queries. These are people looking for a solution to their problem. For example, “the wheel is knocking” – this is the wording they will address to the search service. If many such symptomatic queries are made on your site, take care of special search settings.

Search by problem description

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Usually people look for solutions to problems on the websites of beauty salons, pharmacies, cleaning companies, in online stores of equipment and tools. When you set up the search in the right way, explain it on the website next to the search form.

Information request
This includes any queries that are not limited to searching for a specific product. For example, delivery methods, return conditions, and other similar information, usually in text form. Consider this option, too.

Requests-characteristics
Sometimes a potential client uses a search on a website to select a product that has a certain characteristic, for example, "black iPhone". Most often, these are the following types of parameters:

color;

material;

specification;

price;

format;

brand.

Subjective requests
Some consumers value product properties that are of no interest to website owners: "expensive bag," "cheap cheese," "quality tablet." For the website search to work, more subtle settings are required. For example, the word "quality" in a query should provide target products with many reviews or a high rating; words related to price should provide a selection sorted by cost from expensive items to cheap ones or vice versa.