Collection of semantics

[subornaakter40]

This point is especially relevant for corporate websites and for companies providing services. An online store can be developed without a stub, since most of the requests are low-frequency. In this situation, it is much more important to work with the assortment and other commercial factors, which you can learn about below.


There are many good restaurants specializing in travel agency email list Japanese, Italian or French cuisine. However, the information on the sign is not enough for the customer to make an order: to do this, he studies the menu.

Approximately the same thing happens with website pages: in order for search robots to quickly determine their relevance, adaptation to key queries and distribution of the semantic core is necessary. This stage affects not only the promotion of the website in Yandex, but also the behavior of real users.

Pillars of organic website promotion in Yandex_collection of semantics

Indeed, optimization also affects traffic conversion. The presence of certain keywords on a page helps increase the number of views, but if visitors do not receive a full answer to their questions, the number of refusals increases. As a result, the conversion rate decreases and behavioral factors worsen.

The semantic core can be collected using the following services:

Spywords.ru.

Pillars of organic website promotion in Yandex_Spywords.ru

Source: shutterstock.com

Rush-analytics.ru.

Serpstat.com.

Bukvarix.

Lsigraph.com.

Key Collector.

Each of these services has its own set of functions. You can only check how suitable one or another of them is for your specific situation in practice.

If the semantic core is too large and cannot be processed manually, automatic clustering tools will come to the rescue.

The clustering process assumes that the list of keywords will be divided into several groups related in meaning and context. In the future, a landing page can be created for each of them, which is as relevant to the content as possible.