The texts on a company's website fulfill several functions. Firstly, the text paints a mental picture for the potential guest of what it will be like to stay at the hotel. It offers the reader the most important information they need to enjoy a successful stay.
In addition to the content value, you should also pay attention to a clear structure, short paragraphs and appropriate subheadings . Good texts ensure that potential guests receive enough information and stay longer on the hotel website, which in turn increases the likelihood of a booking.
Best practice texts: Valvet Manchester
Valvet Manchester impresses with short and concise texts . Potential guests receive all the necessary information at a glance and also encourage visitors to stay longer on the hotel website.
Valvet Manchester
Appropriate texts are important components of a good hotel website.
Valvet Manchester room layout
Short and informative texts are the key to a successful hotel website.
4. Guest reviews
Another function that is not absolutely necessary on a hotel website but is very efficient is guest reviews . This is a particularly popular measure for building the necessary trust with potential hotel guests. The reader gets france phone number data a very personal impression of the stay in the hotel. In order to be able to integrate guest reviews on your website, you should link your review profile to the website.
Best Practice Guest Reviews: Warnemünder Hof
The Warnemünder Hof hotel website is a good example of how hotel reviews can leave a positive impression on the website visitor. At a glance, the visitor can build trust in the hotel because he can personally see that numerous other guests were very satisfied with their stay at this hotel.
5. Directions and Contact
A clear map with the necessary travel information is a crucial added value that you can offer visitors. Information about the location of the hotel, the surrounding area and directions help the guest to decide on a hotel - because the area surrounding the hotel is at least as attractive to a guest as the hotel itself .
Best Practice Directions and Contact: St. Regis Bali Resorts
The hotel website of the St. Regis Bali Resort sets a good example. The site offers visitors information about the current weather at a glance, scores points with an intuitive map and calculates the travel route directly. St. Regis Bali Resorts thus creates added value for visitors to the site, making it easier to decide whether to book a room.
What content is not necessary on a hotel website?
In addition to positive examples of hotel websites, there are often negative ones too. Overly cluttered, confusing and confusing pages are the most common bad examples. So that you know which mistakes you should definitely avoid, we would like to show you briefly what not to do. In this sense, the question can be answered: What content is not necessary on a hotel website?