TG Data Set

To formulate internet marketing goals, it is necessary to understand where these goals “grow” from:

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The goals and objectives of Internet marketing are formed from the goals and objectives of electronic marketing. They, in turn, depend on the marketing strategy. The marketing strategy is formed from the business development strategy. Further, the business development strategy depends on the business model. Internet marketing is the very last nesting doll, which is not easy to get to.

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Business model
A good example of business modeling is the system proposed by Alex Osterwalder (known internationally as Canvas).

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The business structure can be represented as several blocks:

the company's trade offers - goods and services;
customer segmentation - for whom the business exists and operates;
communication channels - exhibitions, online advertising;
customer relations - loyalty program, customer sweden consumer email list management system, email marketing;
key steps - marketing, sales, logistics, production;
key resources - own production or warehouse;
key partners;
cost structure;
sources of company income.