Still need proof that CPM is vital?
Posted: Sun Feb 02, 2025 6:33 am
For the company's management, CRM provides statistics in different sections. You can find out how many clients and at what stage of the sales funnel they are now, how many sales there were last month, how many are planned for this month, find out individual data for each manager, find out which advertising channels worked more effectively in terms of sales, etc.
2. IP telephony
The CRM has call recording. Let's add call tracking services to them. And we'll get an excellent integration: CRM + IP telephony. Call tracking services offer clients different phone numbers depending on which advertising campaign they came from. This way, you can track the effectiveness of advertising channels. It is important for a manager to understand where the client came from. Clients who came from an email newsletter will be more "warmed up" and will most likely contact spain consumer email list you about a specific promotion. Clients who called from contextual advertising do not yet know anything about the company, and you need to build a dialogue with them differently. Among the call tracking services, I would highlight Calltouch, Comagic, Callibri.
There are also callback services that offer customers on the website to order a callback within 30 seconds. For "hot" customers, this can be very useful. After the customer has left a request, the service calls the manager and connects him with the customer. One of the most popular systems of this type is Callbackhunter.
There is another miracle technology that can automatically determine the quality of a call without a person listening to it. It works on the basis of machine learning. You let the program analyze the calls, indicating which of them led to sales and which did not. As a result, you get analytics that show which products have the most calls, how well the operator follows sales scripts, the tone of communication, etc. Plus, all conversations are transcribed into text, which is easier to read than to listen to in an audio recording.
2. IP telephony
The CRM has call recording. Let's add call tracking services to them. And we'll get an excellent integration: CRM + IP telephony. Call tracking services offer clients different phone numbers depending on which advertising campaign they came from. This way, you can track the effectiveness of advertising channels. It is important for a manager to understand where the client came from. Clients who came from an email newsletter will be more "warmed up" and will most likely contact spain consumer email list you about a specific promotion. Clients who called from contextual advertising do not yet know anything about the company, and you need to build a dialogue with them differently. Among the call tracking services, I would highlight Calltouch, Comagic, Callibri.
There are also callback services that offer customers on the website to order a callback within 30 seconds. For "hot" customers, this can be very useful. After the customer has left a request, the service calls the manager and connects him with the customer. One of the most popular systems of this type is Callbackhunter.
There is another miracle technology that can automatically determine the quality of a call without a person listening to it. It works on the basis of machine learning. You let the program analyze the calls, indicating which of them led to sales and which did not. As a result, you get analytics that show which products have the most calls, how well the operator follows sales scripts, the tone of communication, etc. Plus, all conversations are transcribed into text, which is easier to read than to listen to in an audio recording.