Without sustainable lead generation, there is no success in online marketing. Can it be said so drastically? Yes. It is all the more understandable that companies like to outsource this demanding task. After all, data sets from which customers can be acquired can also be easily purchased from brokers. But the calculation is not that simple. We will now explain why purchased leads are actually more likely to harm your company and what you should do instead.
This is what awaits you:
In this blog article we will address the following points: [hide]
Why Your Business Shouldn't Buy Leads
Growth Plan: The Right Strategy for Lead Generation
How to generate more leads through content marketing
You should implement these steps now
Why Your Business Shouldn't Buy Leads
Lead generation is the key to success in online marketing. The temptation for companies to simply buy leads is therefore great and understandable. But the supposed advantages of saving time and philippines phone number data money with this type of customer acquisition are deceptive. This is offset by the costs of purchasing these contacts and two obstacles: Firstly, the quality of purchased leads is in most cases inadequate for further development during the customer journey . This affects both the interest of the people and the uselessness of the data due to incorrect information (e.g. incorrect email addresses, fictitious names, outdated data). Secondly, consent given elsewhere for advertising contact via opt-in is not a free pass for new customer acquisition.
We even go one step further and say: Buying leads can harm your company! Why? Let's imagine the following situation: Your sales employee is calling through the purchased list of new contacts. Most of these people may not have had any contact with your company or your products. They probably have no need for your offer and certainly no interest in buying. So there are no starting points in the sense of a customer journey.
If these people, who are not among your target customers (buyer personas) , are contacted and "courted" without being prepared, they will probably feel pressured. Cold calling is not good for your company's reputation. Emails are also unlikely to be successful with purchased leads. Your emails usually end up unseen in spam or are perceived as annoying advertising. Instead of accumulating cold leads , you should therefore concentrate on warm leads right from the start . Warm leads are the qualified contact details that you ideally generate yourself in return with your high-quality content. The chances of a contract being concluded are therefore much better.