The moral of this story is simple
Posted: Sun Feb 02, 2025 6:16 am
It happens that the owner or manager of a company comes to a major marketing conference, where he learns a lot about modern trends in marketing. He diligently writes down in a notebook all the trends that were discussed at the conference, point by point, and decides to implement them in his work. A year or two passes, and our hero still takes out his dusty notebook and dictates tasks to contractors and employees, guided by the once relevant trends. I think it is not difficult to guess what the result will be. The company will slowly but surely move towards the end point of its route.
We dug through the dusty notebooks of marketers and collected in one place marketing trends that have not worked for a long time, but still figure in the strategies of some companies.
120_2.jpgTo the TOP at any cost
The boss demands to get into the TOP of popular search engines. The marketer nods obediently and "poured" the entire budget into achieving the goal. Let's assume that he even manages to get t singapore consumer email list o the top lines for the most popular thematic queries. And he tears competitors apart in organic queries. While his competitors calmly, without nerves and extra costs, advance in Direct for mid-frequency queries and in targeting, and make the same number of queries, but for less money.
: not just the TOP. Analyze channels and optimize promotion costs. Choose the promotion option that will bring the same number of applications, but for less money. By the way, this may well be organic: then invest in SEO and content marketing. But if you just want to get to the TOP for the sake of just being in the TOP, then this is no longer about business, it is about self-admiration.
Article
We dug through the dusty notebooks of marketers and collected in one place marketing trends that have not worked for a long time, but still figure in the strategies of some companies.
120_2.jpgTo the TOP at any cost
The boss demands to get into the TOP of popular search engines. The marketer nods obediently and "poured" the entire budget into achieving the goal. Let's assume that he even manages to get t singapore consumer email list o the top lines for the most popular thematic queries. And he tears competitors apart in organic queries. While his competitors calmly, without nerves and extra costs, advance in Direct for mid-frequency queries and in targeting, and make the same number of queries, but for less money.
: not just the TOP. Analyze channels and optimize promotion costs. Choose the promotion option that will bring the same number of applications, but for less money. By the way, this may well be organic: then invest in SEO and content marketing. But if you just want to get to the TOP for the sake of just being in the TOP, then this is no longer about business, it is about self-admiration.
Article