Develop the presentation of the product or service

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Even though the client knows your product or service through meetings with the sales team and even through research he has done on the subject, the commercial proposal also serves to present the prospect with the functionalities you are offering, showing the benefits that the product or service provides.

Therefore, it is important that during the presentation the seller includes personalized information for his prospect in the proposal, showing him that the negotiation will meet his expectations and needs.

During content production, the marketer must be careful to maintain ukraine phone data clarity and avoid using highly technical terms that may compromise the customer's understanding.

Share the job objective with the prospect
Another point that cannot be missing in a good commercial proposal is the work objective, mainly in a document aimed at marketing a service.

At this stage, the seller provides the client with an example of how the work will be delivered and all the information regarding the number of hours spent and the number and level of professionals involved in the execution of the work.

To keep the scope of work information well organized and easy for prospects to understand, it is a good idea for the salesperson to use scannability tactics , such as bullet points to introduce each topic and highlight the most important keywords in bold .