Where did the users come from?

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Google analytics for beginners
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Google analytics for beginners
Completo Editorial
Completo Editorial
June 25, 2020
Content
Basic parameters and indicators
Goals
Overview of the main GA report groups
This article is of an overview nature and is intended for those who are just starting to work with this analytics system.

Google analytics is an analytics system that allows you to collect data about user behavior on your site. Here are some questions this system helps answer:

Which advertising sources generate conversions and which do not?
Which pages of your site attract the most organic traffic?
From which cities do users access the site?
What is the age and gender of the visitors?
What problems does the site have that prevent the user from placing an order?
What did the user search for on the site and what actions did he perform?
The first thing you should learn when working with an analytics system is to correctly formulate the questions you want to get an answer to using the analytics system. Just looking at the reports you will not learn anything, you need to act like this:

First you formulate the question in your head
then you determine what data (parameters and metrics) and in what format can give you an answer
generate the required reports in the analytics system
Let's move on to an overview of the analytics system poland consumer email list , in this article we will touch on the basic concepts of Google analytics.