The click-through rate: describes the ratio between the number of impressions, i.e. how often an ad is displayed, and the actual clicks on the ad. (100x displayed, 1x clicked = 1%)
Keyword/ad relevance: How relevant the keyword is to your ads.
Keyword/search relevance: How relevant gambling data usa the keyword is to a user’s search query.
Landing page quality: How relevant, transparent and easy to navigate your page is.
Account History: The total click-through rate of all ads and keywords in your account.
Device compatibility: How your ads perform on different devices, such as desktop computers, laptops, mobile devices, and tablets.
Optimization measures with which you can exert influence
What adjustments can the campaign manager make? There are numerous and varied answers to this question online. One reason for the different answers is that there are different opinions about how many types of quality factors Google uses.
The quality factor is only shown at keyword level. This is the only way you can restructure and optimize your ad and campaign design flexibly and without any loss of quality.
In order to avoid entering the realm of speculation, we would not like to provide a final list of adjustments for optimizing the quality factor. Instead, we would like to give you a few practical approaches based on our experience that will lead to a very specific optimization of the quality factor during ongoing operations:
Pay attention to the connection between the keyword (search term), ad and target page or landing page. The more stringent, the better.
Use keywords with the highest search volume possible.
Google itself identifies the following factors
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