Media advertising on the Internet: how an advertiser can fulfill the KPI of a media agency manager

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Media advertising on the Internet: how an advertiser can fulfill the KPI of a media agency manager
Completo Editorial
Completo Editorial
September 30, 2020
Over the past few years, the media advertising market, as one of the Internet marketing tools, has seen quite a few important changes that were expected to revolutionize the media advertising market: RTB (Real Time Bidding) technology, the growth of analytics systems for evaluating the multi-channel model of attracting visitors (for example, peru consumer email list multi-channel sequences in Google Analytics), as well as the emergence of a large number of targeting and segmentation options for the Internet audience.

However, the analytical department of the Marketing Group Completo, which analyzes many, including media advertising campaigns, both as an external auditor and as an auditor of the quality of campaigns conducted within MG Completo, notes that over the past year, employees responsible for planning and conducting advertising campaigns on the customer's side very rarely have an understanding of how to measure the effectiveness of media advertising campaigns and what to pay attention to when planning them.

Note that ineffective advertising campaigns are often caused not only by media agencies and platforms, but also by employees on the customer's side. We will talk about the pitfalls of planning and auditing media advertising campaigns in this article.

The most serious mistakes when conducting media advertising campaigns.