1. Determine your goals

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For any marketing strategy, the first step is to determine the objectives, and creating your editorial calendar could not be any different.

There is no point in creating content without a specific objective, that is not how content marketing works, so before you start you must be clear about what you want to achieve with these publications.

Along with your objectives, you must correctly determine your buyer persona switzerland phone data , so your goals will be easier to achieve and your results will be better.

2. Do an annual analysis
To create an editorial calendar, now that you have a clear objective, you have to do an annual analysis.

In this analysis, you should consider the important topics for each month of the year, without forgetting the significant dates for your sector and commemorative dates. This way, you will have updated content that is always aware of the important things for your audience, which will help you create more engagement with them.

When doing your annual analysis, you don't need to plan in great detail. It can be superficial, just so you don't forget the important publications for each month of the year. You will put the details when you make your monthly plan.

3. Make a monthly plan
This is the part that will take you the most time, however, when done well the results will be excellent.

At this stage you should consider the posts you will make in the month . There is no specific number of monthly posts you should make, it depends on your goal, your budget (whether time or money) and your audience.

When planning this, you must remember that consistency is essential. That is why it is useless to publish 10 articles in the first week and nothing the rest of the month. It is better to publish only 2 articles per week, but consistently.

Before deciding which days you will post, analyze the days when your blog has the most traffic. This way, your content will be viewed more often and you will educate your audience so that they continue to visit your blog on these days.

Once you have determined the number of posts on your blog, you need to define the details of each of your posts for the month. To find the topics you will publish, you must consult your annual analysis so that you can fit the topics you have determined.

Here is a post that can help you find topics for your other articles .

Once you have chosen the topics for the month, you must consider the following information for each of the articles:

Date on which it will be published.
Keyword.
Qualification.
Author.
Specific objective of the publication.
Size.
Platform.
CTA .
And any comments you think are important about the article.