B2B Digest August 2021. What to read about B2B digital in August 2021?

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B2B Digest August 2021. What to read about B2B digital in August 2021?
Completo Editorial
Completo Editorial
August 26, 2021
Content
Read. The best articles from all over the web this month
View. Current selection of cases and practical examples
We have collected the most important and interesting things new zealand consumer email list from the world of digital for B2B in August 2021. This issue includes big data, research, behavioral theory, emotions, creativity and visuals in B2B.

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Read. The best articles from all over the web this month In Russian:
Today, all major technology companies look at their clients through the prism of data. This helps create personalized and convenient services. Vladimir Chuvichkin, Team Lead for SberMarket's B2B Analytics Team, talks about the benefits of data-driven and big data using B2B cases as an example .

B2B UX research has many limitations: there are few respondents, and they do not have full information on how to work with your product (for example, if the service is used by one person, and decisions are made by his manager). In international B2B research, everything is even more complicated. Anna Kononova, head of the Joom research department, talks about how to conduct international UX research in B2B .

A problem interview is a conversation about the pains and experiences of your target audience. With its help, you can test the hypothesis about the existence of a market for your startup, learn more about your customers and look at the idea from a different angle. Nikolay Ryaposov, CEO of Big Skil, told us how to conduct such an interview .