Step 5.
At the end of the consulting service, we issue a document with the results of the analysis and proposals for business development. This document may include recommendations in the following areas:
automation of processes,
marketing development of business processes,
new niches for your business,
priority areas of development,
sales markets.
How to Choose and Hire a Marketing Consulting Company
Consulting is not the cheapest marketing service. It is not surprising, because to delve into the specifics of the business and create worthwhile recommendations, you need to spend a lot of time and involve specialized specialists in the process.
When choosing consultants, please pay attention to the following parameters.
Find out how many marketing strategies the agency has implemented. It is important that the strategies are 100% implemented and have tangible results. This is a kind of guarantee that you will not be mexico consumer email list offered beautifully written recommendations that will be impossible to implement in reality.
Are there any cases? A successful agency publishes cases with the results of its work in professional blogs, on the corporate website, in presentations for the client. If there are no cases, then here is a reason to doubt the agency's expertise. Feedback on the team's work is also an important criterion. Don't be lazy and search the Internet.
How many years has the company been engaged in consulting? Perhaps the agency has been on the market for services for a long time, but has recently entered the consulting market. Consulting is one of the most complex types of marketing support and requires experience. If there is no such experience, the level of consulting will be low.
Find out how many people will be assigned to your project. What is their specialization and experience? Ideally, you should get to know all the team members.
Consulting is the beginning of a big job of building a company's marketing strategy. And a good agency knows this. Hiring a team for consulting can potentially develop into a long-term cooperation to build a strong marketing system through joint efforts - an in-house team and an outsourced agency team. If a consultant is not ready to implement his own strategy, then this is a reason to doubt his competence.
Prepare the final document with recommendations
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