Trends in social media in Mexico

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Another important fact is to know the trends of social networks in Mexico in 2018. According to the IAB (Interactive Advertising Bureau) study, in Mexico 40% of the total investment in digital advertising in 2017 was in social media. And that investment tends to remain and increase in 2018.

The main trends in social networks in Mexico in 2018 will be:

1. Short videos
Small formats, immediacy, the key points of marketing this year.

2. Storytelling
The ability to convey content through elaborate plots and senegal phone data immersive narrative, using words and audiovisual resources will be essential to attract potential customers.

3. Chatbots
Artificial Intelligence will pave the way for total personalization in customer service through computers.

4. Influencers
Mexicans are beginning to appreciate the comments and suggestions of those who have established themselves as references for brands and even social issues.

Furthermore, this is the suggestion given to them in an oversaturated market that is keeping pace with the fight for the News Feed and the high cost of advertising. This trend will continue to increase and will be an important point in campaigns at a national level.

5. Social Media Optimization (SMO)
This will be a big trend in 2018, that is, creating content on your own sites (fan page, Twitter account, corporate blog, discussion groups on professional networks...) and on other sites where you have detected that your community participates (forums, groups, networks, etc.).

7. Custom content on a new level
Understanding the demand for producing custom content will be essential.

8. Benchmarking
Adopting a process of evaluating a company in relation to its competitors, known as benchmarking , which allows companies to incorporate the best performances of other companies and improve their own methods, will be essential for those doing digital marketing on social networks in 2018.

If you want to share any experience with social media in Mexico or if you have any questions, leave your comment on the post.