How Completo helps set up ABM marketing in a company

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Kompleto has extensive experience in the B2B sphere, and we know how important it is to build strong relationships with key clients. We have helped companies set up interactions in various spheres: IT, construction, industry, radio communications and others. Kompleto specialists not only draw up a strategic plan for ABM marketing, but also implement it. The work on building ABM marketing in a company is divided into several stages:

Developing an ABM strategy:
conducting a marketing briefing,
systematization of target audience,
search demand analysis,
competitive environment audit,
working through the customer's path from an unformed need.
Compiling a list of potential clients for the industry.
Collection of information on clients (general data, malaysia consumer email list management structure, who works there, decision makers’ contacts from open sources).
Preparation of unique content for each type of decision maker at the decision-making stage.
Setting up attraction channels.
Transferring warmed-up clients to the sales department.
85% of companies that have tried the ABM marketing model confidently state that it is a great investment. This marketing has a higher conversion rate and a better return on investment. Throughout the entire work on the task, the marketing and sales departments work together, which increases the efficiency of both departments. This helps to achieve results with the least investment in the shortest possible time.