8 useful tools to increase conversions

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It is no news that each task requires an appropriate tool, or in the case of CRO, a set of them.

Obviously, they only represent a part of the job, but they should not be underestimated, as they will have a direct impact on the information you will be able to collect.

We've broken down the tools into 3 main groups that sum up the CRO process well: metrics, research, and testing. Check out some of the main ones:

Metrics
Google Analytics : the most well-known and used metrics analysis tool in the world, even has its own resource for A/B testing, called "experiments";
Mixpanel : Mixpanel offers a suite of solutions to track user engagement, perform A/B testing, and monitor how users are driven through the sales funnel;
Kissmetrics – Kissmetrics software is one of the most comprehensive at pinpointing why users are converting (or not) and how to resolve the issues.
Research
• Qualaroo : Create segmented research for your website users to romania phone data understand what they want and design your conversion process accordingly;

• SurveyMonkey – One of the world’s most popular tools for creating user research, SurveyMonkey has several features.

Evidence
• CrazyEgg : Using heat maps, the software developed by Neil Patel is very direct in pointing out how users behave on your pages;

• Optimizely – Few programs can compare to Optimizely when it comes to creating tests and personalizing the browsing experience to increase conversions;

• Unbounce : If your focus is on A/B testing landing pages, Unbounce is the right tool, as that is the main focus of the software.