Offer something in return

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Inbound marketing is about not only creating content but always offering something in return so that your visitors become leads, and social media is a channel to do that.

When promoting subscriptions to your blog, you may consider offering discounts on certain products or services. To do this, you can also include a pop-up on your website that is aimed at subscribing to your newsletter.

Conducting raffles or giving away prizes to subscribers who share your posts is another good option. This way, your content can go viral without making large investments.

Delight your subscribers
Each subscriber to your newsletter can be considered a lead that has poland phone data entered your sales funnel and you must educate them on the subject in which they expressed interest in order to lead them to a purchasing decision.

Once you have achieved traffic to your site and converted your fans into blog subscribers, use the newsletter with interesting content about your brand and don't forget to include some action at the bottom of the sales funnel. This could be a call from a consultant, a free trial or a request for a quote.

This way, you will ensure that your page's fans not only receive news about your brand but also take an action that may be relevant to your sales team.

Every time an article related to subscribers' interests is published, notify them through a newsletter so they know more about what you have previously identified.