Learn about personalized advertising and apply it in your strategies

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For many years, the formula for advertising has been mass distribution. Although advertising has changed a lot over time, this characteristic has remained the same until very recently, especially in traditional media.


But you see, the Internet doesn't like traditional things at all. It revolutionized our means of information, our way of communicating - and, of course, our advertising , giving rise to what we call personalized advertising.

Today we are going to explain what this type of advertising is and how it works. Join us!

What is personalized advertising?
If we could explain it in a single sentence, it would be "collect user peru phone data data and use it to your advantage" . Although it seems a bit inappropriate at first, doesn't it?

The root of personalized advertising is precisely obtaining the necessary data about the public in order to target it in the best possible way - that is - to those who are really interested. All this through technologies that would make many advertising agencies of the 60s envious.

Of course, let's be clear that the information collected by advertisers follows a privacy policy , generally determined by the tools and platforms themselves. Targeting personalized ads can be very delicate, so it's important to remain careful and responsible.

It is worth noting that none of the data collected is usually "stolen" or "invaded". All the information you can find was, at some point, given by users (yes, in those small letters that we do not read but authorize when entering a social network, for example).