How important is conversion optimization for success in online marketing?

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The world of internet marketing is full of terms and concepts that can be confusing for beginners. One of these concepts is conversion. In this article, we will take a detailed look at the topic of "conversion in internet marketing" and examine definitions, calculations, important metrics and optimization methods.

Definition: What is a conversion?
A conversion describes the successful transformation of a website visitor into a customer or another desired target state, such as signing up for a newsletter or participating in a survey. A conversion is usually linked to a specific action by the visitor that is of value to the company .

The Importance of Conversion Rates in Online Marketing
Conversion rate is one of the most important metrics in online marketing as it tells you how effective a marketing strategy or website is at converting visitors into customers. A high conversion rate is the goal of every online marketer as switzerland gambling data it means that the resources deployed are being used efficiently and the desired results are being achieved.

How important is conversion optimization for success in online marketing?

**Calculating the conversion rate: formula and example**
Calculating the conversion rate is relatively simple. It is expressed as a percentage and is calculated by dividing the number of conversions by the number of website visitors, multiplied by 100:

Conversion rate = (number of conversions / number of website visitors) * 100

For example, if a website had 10,000 visitors in a month and made 200 sales, the conversion rate is:

(200 / 10,000) * 100 = 2%

This means that 2% of website visitors made a conversion (in this case a purchase).