Correct message

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If you don't want to shoot sparrows with a cannon, your communication should be relevant to the client's tasks. Of course, you can send out spam offers to everyone you can reach. You may even be able to make a few sales - but only because in a sufficiently large selection there will certainly be some people from your target audience at the final stages of decision-making. The problem with this approach is that it does not scale.

Your communications should, firstly, be useful for the client, that is, solve his problem at the current stage of decision-making. Secondly, be useful for you - that is, move him along the desired trajectory along the client's path.

To ensure that these points do not contradict each other, it is important to build a business on win-win principles. We are convinced that marketing should not be based on manipulation, but should help the client make a profitable purchase .

It's important to be honest and not set expectations too high. hong kong consumer email list The cost of acquiring new customers is high, but loyalty pays off many times over.
If your key target audience segment values ​​quality, it's all over if your product is cheap rather than reliable. That means you'll either have to work on the product or you've made a mistake in choosing your target audience.



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As a result
The result of your research is a CJM, or customer journey map. A visual illustration of who, when, through what channels we deliver our message, and what exactly it should be.