Although the marketing team will not be working on the website for up to two years and can use this time for other things, this means they are wasting valuable potential that the site's further development has to offer.
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Continuous customer focus
This potential lies primarily in the ability gambling data europe to tailor the site to its visitors at regular intervals. From the first day the website goes online, data is generated and analyzed, pinpointing the site's strengths and weaknesses.
In the following development cycles, the weaknesses can be eliminated and the strengths expanded, for example by optimizing a popular blog post even further.
Traditional web design, on the other hand, is a more time-consuming, all-at-once event and is based only on the hypothesis of what might work. In contrast to growth-driven design, the analysis of the website's performance can only begin much later, because the website is launched much later.
And the implementation of the results also takes time – namely until the next redesign, which usually only takes place one and a half to two years after the launch of the site.
Through the GDD, the website develops with its visitors and thus always addresses exactly the target group that is to be reached.
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3 important reasons: Why companies need accessible websites
Benefit from further development of your persona(s)
This target group can be further developed with the help of the GDD. Although the Launch Pad website is adapted to the previously defined persona (s), it is not set in stone.
10 reasons why you shouldn't delay the relaunch of your website
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