LinkedIn Number of Users: + 500 million users

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The largest network of professionals in the world was created in 2002 and is still living, just like Youtube, a golden age of existence. Essential for any professional, it is also essential for any company.

In addition to being a great hub for professional connections, it is used by many brands as a main talent recruitment platform and a great career enhancer.

Everything about the business world is on this network and it is gaining more and more influence and relevance in this medium.

The main benefits of LinkedIn Careers and vacancies
As I mentioned earlier, LinkedIn is a true network between professionals netherlands phone data and many people are looking for professional positioning on it. Therefore, it is a good opportunity for your brand to find the best candidates.

This is even further enhanced with the help of LinkedIn itself, which has specific features for job postings.

Business opportunities
By having a business profile, this network centralizes decision-makers within companies. And for that reason, it is a real pot of gold for generating business opportunities.

There you can convert leads and even ensure that a consumer wants to talk to your sales representatives to make a purchase.

Strategies
LinkedIn is a great opportunity for a brand to consolidate its image and connect with the professional network. That's why it's interesting to think about content focused on employer branding that will spark users' interest in becoming part of your company.

Furthermore, due to its size, it is a great opportunity to generate traffic to your blog, mainly with middle and bottom of the funnel content. Do you want to know more about LinkedIn for both users and companies? Access the following content:

LinkedIn launches a guide to help you be more successful with ads on the social network
11 LinkedIn SEO Tips: Learn How to Optimize Your Profile and Land Your Dream Job!
And take the opportunity to read this ebook on Content Marketing for LinkedIn.