Adopt a push-pull approach
Posted: Sun Feb 02, 2025 3:39 am
As we have seen so far, outbound marketing sends information to potential customers , while inbound marketing attracts interested customers. Therefore, we can make use of both forces by using one to improve the other.
For example, you can create an engaging outbound campaign for potential customers to get them interested in your company or products. Some of those people will go directly to your site, and others will conduct an online search for your brand.
That's when all the great content you've created for inbound marketing will kick in and drive searchers to specific web pages that match their interests.
Your “outbound” efforts end up helping your “inbound”-focused content attract people.
Once they are on your website, you can give them the opportunity to subscribe malta phone data to your newsletter or download a free whitepaper or ebook. You now have permission to contact them in the future and potentially make a sale.
Don't leave email aside
Email is still alive and kicking. According to HubSpot’s 2019 research , more than three-quarters of marketers said their email engagement had increased over the previous year .
Of course, you shouldn't send mass emails without consideration. For more accurate results, you'll need to segment your outbound email marketing strategy to get up to 14.31% higher open rates than mass email.
By tactically tailoring your messages to your buyer persona, you can better target your outbound emails.
Boosting the brand
Your website, social media, and other digital collateral may be top-notch, but people may not discover your brand organically without an outbound push.
Why be patient when you don't have to be? Turning your company into a household name involves using a variety of outbound efforts, including advertising, phone calls, and cold emails.
Once you've captured your target audience through outbound, you can increase your efforts by inviting visitors to join your "family," which will turn them into brand ambassadors . This means they'll be promoting your product to their inner circle of friends for free, allowing you to reach a larger number of potential customers.
Tracking and adjusting your efforts
Like all marketing strategies, you should track your inbound and outbound efforts so you know if specific strategies and activities are paying off.
Classic Urchin Tracking Module (UTM) parameters work universally well to do this, especially when you rely on Google Analytics for real-time feedback.
In this sense, outbound marketing is used to evaluate how it affects inbound, and vice versa.
For example, does a whitepaper advertised via outbound perform better than a blog post showcasing the same offer? Or do leads seem equally motivated by both options, or neither?
Once you find the right inbound-outbound balance, you can turn campaigns on or off, depending on your lead generation desires.
For example, you can create an engaging outbound campaign for potential customers to get them interested in your company or products. Some of those people will go directly to your site, and others will conduct an online search for your brand.
That's when all the great content you've created for inbound marketing will kick in and drive searchers to specific web pages that match their interests.
Your “outbound” efforts end up helping your “inbound”-focused content attract people.
Once they are on your website, you can give them the opportunity to subscribe malta phone data to your newsletter or download a free whitepaper or ebook. You now have permission to contact them in the future and potentially make a sale.
Don't leave email aside
Email is still alive and kicking. According to HubSpot’s 2019 research , more than three-quarters of marketers said their email engagement had increased over the previous year .
Of course, you shouldn't send mass emails without consideration. For more accurate results, you'll need to segment your outbound email marketing strategy to get up to 14.31% higher open rates than mass email.
By tactically tailoring your messages to your buyer persona, you can better target your outbound emails.
Boosting the brand
Your website, social media, and other digital collateral may be top-notch, but people may not discover your brand organically without an outbound push.
Why be patient when you don't have to be? Turning your company into a household name involves using a variety of outbound efforts, including advertising, phone calls, and cold emails.
Once you've captured your target audience through outbound, you can increase your efforts by inviting visitors to join your "family," which will turn them into brand ambassadors . This means they'll be promoting your product to their inner circle of friends for free, allowing you to reach a larger number of potential customers.
Tracking and adjusting your efforts
Like all marketing strategies, you should track your inbound and outbound efforts so you know if specific strategies and activities are paying off.
Classic Urchin Tracking Module (UTM) parameters work universally well to do this, especially when you rely on Google Analytics for real-time feedback.
In this sense, outbound marketing is used to evaluate how it affects inbound, and vice versa.
For example, does a whitepaper advertised via outbound perform better than a blog post showcasing the same offer? Or do leads seem equally motivated by both options, or neither?
Once you find the right inbound-outbound balance, you can turn campaigns on or off, depending on your lead generation desires.