3. Use links with UTM parameters in your emails

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UTM parameters – Urchin Tracking Module – are codes that are included in a URL to tell Google Analytics where visitors to that page are coming from.

To use them correctly, you need to define:

Campaign Origin : Where your visitors are coming from, i.e. where they were before arriving at your website. For example: Facebook, Twitter, Newsletter, the name of the website where you posted as a visitor, etc.

Campaign medium: In this case, we are referring to the marketing channel malaysia phone data responsible for spreading the link. If the visitor was on Facebook, then the medium should be "social media." If the source was a newsletter, the medium would be "email," and so on.

Some examples of media are:

affiliate website;
paid media (ppc);
blog;
e-mail;
social networks;
video.
Campaign Name : Finally, here you describe the name of the campaign that brought the visitor to your website. This can be the subject or internal name of your email (example: March Newsletter), the name of a special promotion (example: Black Friday 2017), or any other identifier your company uses.

Links with UTM parameters have a standard format that looks like this:

https://rockcontent.com/blog/?utm_sourc ... riday-2016

This link can be separated into:

Original URL: https://rockcontent.com/blog/
Campaign source: ?utm_source=newsletter-rock-content
Campaign Medium: &utm_medium=email
Campaign name: &utm_campaign=black-friday-2016
This specific link will tell Google Analytics that our visitor was reading the newsletter, via an email that was sent during Black Friday 2016.

Magical, isn't it? And creating a link with this information is very easy, just use Google's Campaign URL Builder .

Once you know how it works, remember to use UTM parameters in all the links in all your emails and channels . This will help you measure ROI accurately.