clicks in contextual advertising

[nusaiba130]

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1. Infancy
When there is no internet marketing at all, immature, naive indicators are used:

positions in search engines;
;
media advertising reach;
number of likes on social networks.
2. Basic web analytics
This is already something: counters are used greece consumer email list , statistics are kept. They count:

number of transitions from advertising channels (traffic);
bounce rate;
page view depth;
time on site;
heat map of clicks.
3. Business analytics
It becomes clear that business is about money and clients. At this level, the company's requests are counted and analyzed:

calls;
leads;
conversions;
actions on the site.
4. Sales analytics
Then (especially if there is no money), comes the understanding that business is primarily about money. And then other indicators are analyzed, which are about sales:

e-commerce Google Analytics - orders through the site (shopping cart);
substitution of telephone, basket numbers/visitors/product codes - orders by telephone.
5. Customer Lifetime Value (CLV) Analytics
The highest level of measurement is customer lifecycles. What we really want to know is the customer lifetime value (CLV) over their lifecycles – long BEFORE, during, and after the purchase.