targeting by competitors' sites
Posted: Sun Feb 02, 2025 3:38 am
YAN:
In the group settings, we can enter the addresses of sites whose visitors may be of interest to us, and target them and similar ones.
1448_2.pngThis way, you can target visitors of sites that interest you.
Result: an increase in the number of leads.
What you need to consider before implementation:
There will always be a delay between visitin germany consumer email list g the site and getting into our targeting. If the decision-making and transaction cycle is long, we can attract this user. If the product or service involves a quick purchase, then we are unlikely to be able to hit their need "here and now". But if we are talking about a regular need of the client, then we can offer them something later.
Choose more visited sites on the relevant topic.
Look-alike for leads from Yandex.Metrica
When creating a segment, focus on the leads recorded by Metrica.
Result: increased number of leads, expanded reach.
What you need to consider before implementation:
Before launching, make sure that the counter has enough data to create a correct audience portrait. Otherwise, the targeting quality will be low and the cost of leads will be high.
Download contextual advertising report templates and learn how to analyze advertising effectiveness like a marketing guru.
In the group settings, we can enter the addresses of sites whose visitors may be of interest to us, and target them and similar ones.
1448_2.pngThis way, you can target visitors of sites that interest you.
Result: an increase in the number of leads.
What you need to consider before implementation:
There will always be a delay between visitin germany consumer email list g the site and getting into our targeting. If the decision-making and transaction cycle is long, we can attract this user. If the product or service involves a quick purchase, then we are unlikely to be able to hit their need "here and now". But if we are talking about a regular need of the client, then we can offer them something later.
Choose more visited sites on the relevant topic.
Look-alike for leads from Yandex.Metrica
When creating a segment, focus on the leads recorded by Metrica.
Result: increased number of leads, expanded reach.
What you need to consider before implementation:
Before launching, make sure that the counter has enough data to create a correct audience portrait. Otherwise, the targeting quality will be low and the cost of leads will be high.
Download contextual advertising report templates and learn how to analyze advertising effectiveness like a marketing guru.