A custom URL replaces a random, default URL that is full of letters and numbers. The original is hard to remember, and it is not simple or memorable, like your name.
If possible, use your name for your custom URL. If your name is not available, try adding a middle initial or a designation at the end. Using periods, dashes, or inverting your last name can be an alternative.
5. Personalize your websites
LinkedIn offers three spots to list your websites.
If you only have one website, make use of all three fields by filling them in with web addresses of different pages on your site, such as your blog or a product or service page.
Instead of leaving the default description of your website field as “Company Website,” customize it.
6. Update your contact information
Decide what contact details you want to make available. If you are looking linkedin data for opportunities, you may want to make it easier for people to contact you. Relevant contact information could include your:
Twitter/Instagram account – etc.
Business address (optional)
Never post your home address. This part is public to everyone on the network.
Phone number (optional)
7. The “About” (also known as the Summary)
Your “About” section is the perfect place for people to learn more about you. It’s where you can shine. But until someone clicks Show More, they’ll only see the top part of your “About” section.
This is not about that “objective” section of the resume, okay?
Start with why: This section allows you to use 2000 characters to tell your readers about you and what you do.
Share your personal story, explaining why you chose your career. Include information about who you are, your story, why you do what you do, and your background.
This is also where you can demonstrate your credibility in your topic and share your achievements. You can also post photos, videos, or presentations in this space.
Speak directly to your ideal customers and the problems they face, letting them know how you can help them solve their problems.
End your About section with a clear call to action. Tell your viewers what you want them to do next. Grab a coffee? Visit your website?
Watch a video?
PRO TIP: Make sure you identify exactly who your ideal clients are so that your profile immediately resonates with them. If they’re VPs of Sales, Marketing or Human Resources leaders, and you help them increase their teams’ sales performance, say so in your profile.
To view the entire “About” section on LinkedIn, click here. While you’re there, feel free to click “Follow” to receive my latest content here on the network.
8. Add rich media
You can add multimedia to some sections of your profile, including the About and Work Experience sections. Adding rich media makes your profile more interactive, giving viewers more information about you.
LinkedIn's rich media feature lets you add videos, slideshows, and PDFs. Videos are especially effective at humanizing relationships.
9. Current experience
Your “Current Experience” section is where you describe what you’re doing now in your current position. To make your current work experience impactful:
Describe your company – share the most interesting information about your company, including a USP, your mission and vision statements, or anything else that will enhance
your company’s credibility.
List your products/services and customer benefits – list all the products and services you offer, describe what they do, and explain the benefits your customers receive as a result.
Include a call to action – whether this brief call to action is the same as the one you use in your About section or different, it should let the viewer know what to do next.
PRO TIP: If you have multiple services or niches that you want to highlight on your profile, you can create more than one experience section within your current position. To group them together like I did (see image above), select the same start date for two or more different entries and LinkedIn will automatically group them together.