How to measure the success of branding actions at your university
Posted: Sat Feb 01, 2025 10:57 am
After everything we have reviewed throughout this post, the evidence is clear: companies must invest in Branding because it is the most efficient way to sell, develop and remain competitive in the market.
But now let's see how the success of branding actions is measured. What metrics should we apply in the higher education sector?
1. Brand value
In more technical terms , Brand Equity seeks to evaluate how users perceive a brand, based on their reactions, for example, logo recognition.
2. Engagement
Depending on brand perception, there will be a higher level of kuwait phone data engagement and interaction with the brand across different channels.
Engagement is the indicator that allows you to understand how attentive and active the community that you form around your university is with the content you share and the actions you take.
This is a fundamental metric in digital marketing, a key tool in branding for universities.
3. Referral traffic
In the technological era, presence in the virtual world is essential. Even more so in the case of Branding.
Visits to websites, the use of social networks and the Internet in general allow us to apply this metric with which we can determine the origin of those who visit the website and the impact that your publications have on a given site.
In the case of referral , it is a relevant source of traffic to measure Branding because it addresses visitors who arrive at your website through links from other domains.
That is, if your referral indicator is high, it means that relevant websites are mentioning you as an authority on the topic of the linked content. And better yet, users are interested in what you have to offer, as they actually click on those links.
This metric can also be analyzed by Google Analytics in the "Acquisition" report.
But now let's see how the success of branding actions is measured. What metrics should we apply in the higher education sector?
1. Brand value
In more technical terms , Brand Equity seeks to evaluate how users perceive a brand, based on their reactions, for example, logo recognition.
2. Engagement
Depending on brand perception, there will be a higher level of kuwait phone data engagement and interaction with the brand across different channels.
Engagement is the indicator that allows you to understand how attentive and active the community that you form around your university is with the content you share and the actions you take.
This is a fundamental metric in digital marketing, a key tool in branding for universities.
3. Referral traffic
In the technological era, presence in the virtual world is essential. Even more so in the case of Branding.
Visits to websites, the use of social networks and the Internet in general allow us to apply this metric with which we can determine the origin of those who visit the website and the impact that your publications have on a given site.
In the case of referral , it is a relevant source of traffic to measure Branding because it addresses visitors who arrive at your website through links from other domains.
That is, if your referral indicator is high, it means that relevant websites are mentioning you as an authority on the topic of the linked content. And better yet, users are interested in what you have to offer, as they actually click on those links.
This metric can also be analyzed by Google Analytics in the "Acquisition" report.