Now I will briefly tell you about the merits of the book, of which, by the way, there are many.
No water
Carl Sewell is the owner of a large auto business. He could not have written another book. In just 30 years, Carl Sewell's family business has grown from $10 million to $250 million. And all this thanks to clear rules, an introduced system and unrivaled customer service.
The book contains many specific examples from Sewell's business and practical scripts for repetition. But unlike Infobiz, the author never tires of repeating, "if something went wrong, the problem is not in the methods." He suggests thinking about what can be improved and just doing it.
"Clients for Life" by Carl Sewell
Useful conclusions and theses
Another indisputable advantage belarus email list of the book is that it contains specific theses, from the “take it and do it” category.
For example, one of the pieces of advice that Karl gives is not to be afraid to “steal” ideas from competitors. But only from the best in their niche.
“Borrow is faster… When you come across a new problem, just look around carefully and you will see that someone has already solved it.”
"Borrow the best. If you're going to take someone as a role model, take business leaders. The flooring in our service department is from a McDonald's supplier. We learned that they visited every manufacturer on earth to find the most durable tiles. We didn't have to do that - we just used their find."
It's brilliant. Just go ahead and implement it. And it doesn't matter what the specifics of your business are. Clean toilets and durable flooring work equally well in all niches.
Structure
Sewell identifies four key principles on which to build an ideal company and a profitable business:
interaction with clients;
interaction with employees;
interaction with competitors;
and attitude towards oneself.
Once you are able to implement each of the principles into your business, and then improve the system, expect a sharp leap in development.