5. Measurement and optimization

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Remember what we said about feedback? It's time to put it into practice! Pay close attention to the comments people make on social media to find different ways to measure the results of your content and generate strategies for its optimization.

Advantages of doing content curation
The advantages of content curation include:

Better web positioning: Since the content is relevant, it increases the possibility of being shared by users, and therefore, increases the ranking in Google.
Branding: If users perceive value in the content you share, they are very jamaica phone data likely to come back to you for more information. In this way, you can become a reference on one or more specific topics.
Networking: Finding people on the web interested in the same topics as you is a factor that you can use to your advantage to increase your network of contacts and create alliances that add value to your marketing strategy .
Mistakes you should not make!
When it comes to content curation, there are a number of mistakes you should avoid at all costs:

Not defining clear objectives from the beginning: Do you want to educate your audience? Attract a new market niche ? Increase your online reputation? Answering these questions before you start curating content is essential to ensure that your strategy delivers the results you expect.
Including irrelevant content: Does your content really have value for your target audience? Pay special attention to ensure that the content you are sharing is truly enriching for your audience, and does not deviate from the central topic.
Always using the same sources: People often make this mistake because they are too lazy to go a little further and research other sources. If you do this, it can seem like you are doing promotional marketing for the sites you frequent. Diversify your search sources! For example, you can find relevant information on social networks, and from there, reach websites or blogs that you may not have even known existed.
Not having quality sources: In addition to harming your positioning on Google, not having quality sources of information will negatively influence the final result of your content. Try to choose original, credible and up-to-date sources.
Don't reference information that isn't yours: Avoid this type of problem at all costs! If you're going to write something textual, follow the established writing and authorship standards to the letter (for example, APA standards).