Traditional structure for SEM ads
Posted: Sat Feb 01, 2025 10:42 am
Within the traditional structure for SEM ads, the term relevance is used as the main premise. To do this, it is assumed that each product or service will be included in a separate campaign. The ad groups of the same will be grouped together by similar keywords. At the same time, there will be at least two or three ads that should focus directly on the product/service, and specifically on the keywords of each ad group and the search intention that the user has when activating the ad.
With this basic structure, you can use segmentation types that offer differentiated landing pages to improve the user experience and try to increase ROI. The most common concepts in this regard are:
Device type.
Type of user when differentiating between new, returning, or within a certain buyer group.
Type of match in the keyword, focusing mainly on the phase of pakistan consumer email list the funnel in which the visitor can be found.
SKAG
This is one of the oldest ways of structuring SEM campaigns. Although for many it is becoming obsolete, some professionals associate it with optimal performance for certain projects. The name of this structure already explains it, since it is an acronym: Single Keyword Ad Group.
In other words, the basis of this method is to use a single keyword for the ad group. Although it is true that a lot of specific data can be obtained, it is also true that many searches are left out. Therefore, it is not the best way to structure SEM campaigns in a generic way, although it may be optimal depending on the project.
With this basic structure, you can use segmentation types that offer differentiated landing pages to improve the user experience and try to increase ROI. The most common concepts in this regard are:
Device type.
Type of user when differentiating between new, returning, or within a certain buyer group.
Type of match in the keyword, focusing mainly on the phase of pakistan consumer email list the funnel in which the visitor can be found.
SKAG
This is one of the oldest ways of structuring SEM campaigns. Although for many it is becoming obsolete, some professionals associate it with optimal performance for certain projects. The name of this structure already explains it, since it is an acronym: Single Keyword Ad Group.
In other words, the basis of this method is to use a single keyword for the ad group. Although it is true that a lot of specific data can be obtained, it is also true that many searches are left out. Therefore, it is not the best way to structure SEM campaigns in a generic way, although it may be optimal depending on the project.