What is the relationship between virtual reality and marketing?

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As we mentioned, VR can be used in different contexts, and marketing would be no different. The answer to this scenario is quite simple: with this technology, it is possible to offer a different experience to consumers, gain a competitive advantage, increase customer attraction and retention, as well as stand out from the competition and in the media.

Just to give you an idea, several big brands are already using VR to promote the content they produce . There's even a name for it: virtual reality marketing. The purpose is to generate and add value to the customer so that their interest in the brand is always present.

But, although there is still no clear script for how this can happen, there are some aspects to consider:

Greater possibilities of interaction
The relationship between customer and brand is practically unlimited iran phone data with this technology. Be prepared to face new possibilities and think about those that add more value to your company. Look for options that ensure greater interest, the testing of a different solution or a deeper understanding of a product or service.

Long-term planning
Results will not always appear in the short term when it comes to VR. The ideal is a longer planning, which considers several interaction alternatives. He sees this as a way to be ready for changes in content consumption and choice of products or services.

Innovation
Copying actions already carried out by other companies is not recommended. It is more interesting to evaluate and use good practices but also to try VR to see what would be feasible for your company. This way you will think beyond the ordinary, go beyond the ordinary and really create new experiences.

To achieve these goals, you can use several resources such as:

cardboards: are devices that increase immersion in VR;
360º videos: allow you to create interactive and engaging experiences;
VR applications: they are focused on creating continuous activity in the company;
Immersive campaigns: they immerse the user in a fictional environment so that they have a different experience.
Some examples of successful marketing actions are:

Dior: the brand offered its own VR headsets so that customers in its physical store could view the backstage of the fashion show that was taking place in Paris at that very moment;
Merrell: At the Sundance Film Festival in 2015, the brand showcased its first ever moving commercial, for Rolling Stones magazine. Using the Oculus Rift, participants walked along a mountain trail and felt the experience;
HBO: The company showed users what life would be like in the Seven Kingdoms of Game of Thrones through the Oculus Rift. The user entered an elevator that climbed a 200-meter-high glacier. In addition to that, the wind effect made everything more real.
What do you think of these ideas? Have you thought of any possibilities for your brand yet?

If you still have doubts or want to know more, how about learning about the projections for the future of this technology?