Instagram Reels and Instagram Live launch new metrics

[tmonower957]

Social Media
Your business probably already has an Instagram account. In fact, it is the social network that has gradually taken the spotlight from Facebook and has won the affection of all kinds of businesses for its visual power. However, even this digital networking giant has been threatened by another, much newer tool that we have talked about on many occasions on our blog. Of course, you guessed it right, we are referring to TikTok . And in this case, we want to focus the article on the section that Instagram created to compete with them; Instagram Reels .

If this space in which short videos - much shorter than Instagram TV, but longer than stories, and with an exclusive feed for it - has gained great prominence in recent months, now the social network launches a new statistics tool for this section, as well as for its other tool specialized in live audience engagement: Instagram Live .

What do the new Instagram Reels and Instagram Live metrics allow you to do?

The best thing that digital marketing can offer businesses is its ability belarus consumer email list​ to measure. And that is precisely what is enhanced with these new metrics available on Instagram Reels and Instagram Live . In other words, giving authors or businesses the ability to know if the audience is really responding to the content, and to be able to make comparisons with the aim of understanding them and improving the channel so that it adapts to what is really needed.

But what exactly will you be able to measure now in these two sections of Instagram ?

In the case of Instagram Reels, the possibilities are:

Views – The number of times a particular piece of content has been viewed.
Reach . This is one of the most common metrics on social media, and refers to the number of people reached by the content.
Likes . Although it became famous on Facebook, it is still one of the main ways to interact available on Instagram.
Comments . With this you will be able to measure the number of comments sent through the viewing of a Reel.
Saves - The number of times one of these video assets has been saved.
Share . The number of times your Reel has been shared - in this case it is relevant because not all types of publication can use this form of interaction -
Regarding Instagram Live, you will be able to follow:

Reach . You probably already know this metric and it refers to the number of people you have impacted.
Peak audience . This is quite interesting because it helps detect the moments in which audience peaks are detected, that is, those moments in which there are more users connected and in which content can go viral, or at least have better metrics due to that reason.
Comments . The same as we have discussed in the previous paragraph, but in this case in real-time publications.
Share . Same as Reels, but tailored to this real-time content.