How to create your own content map: 3 easy steps
Posted: Sat Feb 01, 2025 9:54 am
Don't be fooled by the "simple" in the subtitle above, much less by the fact that there are only 3 steps. They are extensive and critical to the success of the map.
So, pay close attention to the following information to understand the role each one plays in the formulation of your content map:
1. Creation of personas
The first step is creating personas. If your company already ghana phone data invests in content production, you hardly have a persona yet.
But if you find yourself in this situation, take a break from your content plan and create a persona first. It can save your entire strategy, as it is the representation of your ideal client, the person you want to attract.
If you already have a defined persona, great. This will be the starting point for creating the map, since the purpose in question is to create content that will serve to cure her greatest pains and problems.
ebook about people
2. Understanding the buying journey
After you have your persona ready, you need to document how they behave during the shopping journey.
This journey consists of 3 basic stages:
Attraction: It is the first contact between the person and the brand, when she is feeling the symptoms, but does not know where they come from and wants to find out;
Consideration: This is when a person identifies what the symptoms are and begins to investigate the best way to cure them;
Decision: After convincing yourself of the best remedy to cure your problems, the person needs to decide which brand to buy it from.
What are your person's pains and symptoms? What is the "remedy" that you offer? How can you show that your solution is the best?
All of this must be made clear when understanding the buying journey. It is about understanding how the person acts until they decide to buy and acting in a way that guides them through that journey in the right way.
3. Creating the map
After these steps, you will be fully prepared to create content guidelines that are specific to meet the expectations of your potential customers at each stage of the purchasing journey.
The most practical way to document this ( it's always important to document strategy ) is through a list of contents for each phase of the journey.
The bottom line is simple: if you don't have a persona - or worse, you have an inaccurate persona - or you don't fully understand how they behave in the buying journey, your map won't work.
(image)
So, pay close attention to the following information to understand the role each one plays in the formulation of your content map:
1. Creation of personas
The first step is creating personas. If your company already ghana phone data invests in content production, you hardly have a persona yet.
But if you find yourself in this situation, take a break from your content plan and create a persona first. It can save your entire strategy, as it is the representation of your ideal client, the person you want to attract.
If you already have a defined persona, great. This will be the starting point for creating the map, since the purpose in question is to create content that will serve to cure her greatest pains and problems.
ebook about people
2. Understanding the buying journey
After you have your persona ready, you need to document how they behave during the shopping journey.
This journey consists of 3 basic stages:
Attraction: It is the first contact between the person and the brand, when she is feeling the symptoms, but does not know where they come from and wants to find out;
Consideration: This is when a person identifies what the symptoms are and begins to investigate the best way to cure them;
Decision: After convincing yourself of the best remedy to cure your problems, the person needs to decide which brand to buy it from.
What are your person's pains and symptoms? What is the "remedy" that you offer? How can you show that your solution is the best?
All of this must be made clear when understanding the buying journey. It is about understanding how the person acts until they decide to buy and acting in a way that guides them through that journey in the right way.
3. Creating the map
After these steps, you will be fully prepared to create content guidelines that are specific to meet the expectations of your potential customers at each stage of the purchasing journey.
The most practical way to document this ( it's always important to document strategy ) is through a list of contents for each phase of the journey.
The bottom line is simple: if you don't have a persona - or worse, you have an inaccurate persona - or you don't fully understand how they behave in the buying journey, your map won't work.
(image)