Who is this book for? For entrepreneurs, businessmen, sales managers and anyone who wants to learn how to sell a product, themselves or their ideas.
What's in the review? You'll find out who Jordan Belfort is, why you should read his book, and the book's key ideas, without which it's impossible to imagine modern business.
Who will benefit from this book?
For everyone who wants to learn how to successfully close deals and understand why this is not working now.
For those who need to master the hungary email list skill of persuasion, so that instead of “I’ll call you back,” they receive a confident “Where can I sign?” in response.
Not only for sales managers, to confidently sell services, but also for executives who want to learn how to promote a personal brand and their own ideas.
The Wolf Method of Wall Street
About the author and the book
Jordan Belfort is the author of the book and one of the most successful brokers, whose story formed the basis of the world-famous film by Martin Scorsese, The Wolf of Wall Street.
The book tells the story of Jordan Belfort's life, his career on Wall Street, and in particular his time at Stratton Oakmont, where he earned the nickname "the Wolf of Wall Street."
Jordan Belfort
Some might say, "A common crook who caught the wave and managed to achieve success." A moot point. After all, he turned thousands of inexperienced youngsters into world-class salesmen.
Belfort details his path to wealth, his own methods of selling and working with stocks. The book also reveals the negative aspects of his life, including breaking the law, drug addiction and the activities that led to his imprisonment. But no one is talking about repeating Belfort's path. We are talking about how this path led Jordan to the creation of key sales postulates.
“Confidence, conviction, clarity, and drive. These are key states for achieving wealth and success. If you don’t learn how to enter them, you’ll essentially be playing Russian roulette – hoping to be in the right emotional state at the start of a sale or at the crucial moment of closing. However, there is an effective strategy that allows you to reliably create the right mood when you want it. This strategy is called olfactory anchoring.”
Jordan Belfort
The Wolf of Wall Street Method
And his book, The Wolf of Wall Street Method: Confessions of the World's Greatest Salesman, is truly a revelation. Belfort reveals his own sales strategy and gives step-by-step instructions on how to master it. After reading it, anyone can improve their public speaking skills and learn how to sell, negotiate, and close big deals.
8 Key Ideas from The Wolf of Wall Street Method
You can sell anything. Build trust in yourself, your product, and your company, and the client will never refuse you. Master the principles of successful presentations, be honest and ethical, and convince the client that the benefits are many times higher than the costs.
The 4-second rule. You should always strive to create a favorable impression on the client from the first seconds. Yes, you can learn to work with objections, but if the first impression is negative, the probability of closing the deal is reduced to zero.
People buy solutions to problems. By identifying customers' pain points in advance, Belfort made a fortune selling penny stocks. Customers don't want products. They want the benefits and bright futures that come with buying them.
Explain complex things simply. People like to buy from experts, but they don't like to go into complex terms. Learn to speak clearly, but be professional.
The key is motivation. Remember Leonardo DiCaprio's motivational speeches in the movie "The Wolf of Wall Street"? Belfort did this every day to get brokers ready for the working day. Because the buyer always reads the emotions that the seller is experiencing.
From the movie "The Wolf of Wall Street"
Body language is more important than words. A person perceives 90% of information unconsciously. Include intonation, gestures, friendly assent and eye contact in your speech. And be sure to tune in to the same wavelength as the client. First, you copy his intonation, posture and gestures. And then change the client, directing him where you need him.
Work out objections in advance. Jordan Belfort found out that there are not so many reasons for refusal, no more than 15 in total. For each one, you can find a refutation and write a ready-made script.
If the client does not want to buy, do not waste time. Belfort's system is not set up for "cold clients". The author believes that the seller's task is to sell, not to instill a need.
"The secret to success is to use failures and obstacles as fuel for your success."
Jordan Belfort
A stock market genius, financial swindler, drug addict and public speaker all rolled into one, Belfort nonetheless managed to take his life lessons to become a motivator for hundreds of thousands of entrepreneurs and managers around the world.
Well, another undeniable plus of the book is that it makes you think about the ethical aspects of doing business and what impact they can have on the results of your work. So if you haven't read it, be sure to read it.