To make your online store a reference option, it is important to take into account a series of key points:
Define the name of the product . The intention is that the user will know what it is about when he reads the title. Take the keywords with the highest volume.
Photos and videos . Post photos in appropriate sizes so as not to slow down your website, and remember to include your primary keyword in the title and alt text.
If you have short videos explaining how your product works, you can also post them, as it encourages traffic.
Develop the description . Reflect each characteristic of the product so that you transmit confidence to the user.
Work on the usability of your website. Some factors include highlighting the qatar consumer email list price of the product, discounts or promotions, making the “add to cart” button attractive and placing it in a visible area.
Encourage reviews . They serve to convey confidence and resolve any doubts that future customers may have.
Related content . It is important to inform the user about new articles in your e-commerce that may interest them.
Indexing and tracking . To have a privileged place in search engines, it is essential that you have an index meta tag, otherwise, no matter how optimized the listing is, it will not appear. Also, add the canonicals tag for when you have different product models.
Conclusion
The product sheet is an important resource for your online business. 67% of customers confirm that it influences their purchasing decision.
Of course, you have to work hard to make it convincing for your clients and for Google to value it positively.
With the recommendations we have given you, you can now create product sheets that convert effectively.
And if you don't feel like doing it alone, look for tools and advice from experts.
How to position your product sheet
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