Increasing the budget for video production is a decision that often causes certain difficulties for businesses. Many do not want to spend significant amounts on renting equipment for filming, the cost of which ranges from 100 to 150 thousand rubles. Therefore, managers often try to save on content preparation and the process of video production.
Video production budget
Source: shutterstock.com
However, if you create scripts in advance, work with professional actors, use high-quality equipment and carefully develop the content, then each video created can bring in a profit of 5 to 10 million rubles. Therefore, the share of marketing funding for video production should be approximately 1-2% of the company's turnover.
High-quality video content switzerland email list can significantly increase profitability. Therefore, saving will negatively affect the business.
Business trends in digital technologies
The following trends are expected in this direction:
Digital twins
Digital twins (DT) are one of the most important business trends in Russia. They have been used in industry and logistics for a long time. According to the Technet Association, about 250 leading companies in the country plan to implement this technology by 2024. This innovation is used in various fields, such as mechanical engineering, aircraft manufacturing, resource extraction and processing, transport and retail.
The DS technology enables the simulation of production scenarios to optimize processes, reduce the likelihood of failures, and prevent accidents. One example at a European oil refinery shows how Schneider Electric's predictive analytics system was able to predict a possible compressor failure 25 days before it occurred, saving millions of dollars.
According to a McKinsey study, the use of digital twins in logistics and warehouse facilities can reduce capital expenditures by 10% and operating expenses by 30%.