Differences between retargeting and remarketing

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Retargeting and remarketing are two related but distinct concepts within the field of digital marketing.

Although they are often used interchangeably, it is important to understand their differences:

For example, retargeting focuses on showing ads to users who have interacted with your website or specific content. It tracks visitors' behavior through cookies and then displays meaningful ads on other websites that these people subsequently visit. Its goal is to keep your brand in the minds of users and remind them of available offers.

On the other hand, remarketing is a broader strategy that encompasses various ways to re-engage with interested users.

It also includes sending personalized emails, displaying ads on social media and other channels. It aims to establish a deeper connection with users and foster an ongoing relationship with them.

By understanding these differences, you can make more informed norway consumer email list decisions about which digital marketing strategies to use based on your business goals and audience needs.

How to create a dynamic remarketing campaign for Display
Step 1: Set up your remarketing tag
You must make sure that you have the remarketing tag installed on your website. It is a code that is placed on the pages to collect all the information about the visitors.