Media plan for contextual advertising
Posted: Sat Feb 01, 2025 7:44 am
Media plan for contextual advertising
The right column lists similar queries, among which you can get an idea for promotion. It is not worth including keys like "ice cream" in the semantic core, clarifying words are required, this will narrow the search range and provide more clicks to your site.
The following are used as clarifications:
Form of release (ice cream in a bucket, ice cream on a stick, etc.).
Ingredient (vanilla ice cream, banana ice cream, etc.).
Brand (Clean Line, Cow from Korenovka, etc.).
Features (fried ice cream, ice cream for adults, etc.).
The list of key phrases is peru email list supplemented with negative words to minimize the appearance of third-party resources in search results. In our example, these are the words "at home", "tested recipe", "do it yourself", etc.
The KeyCollector program will help you find keywords easier. Set the parameters, and it will give you a list of search phrases.
KeyCollector
In Yandex.Direct, in the “Budget forecast” tab, you can determine the approximate costs of contextual advertising.
To do this:
Select the region within which the ad will be displayed.
Specify the period, placement site and currency.
Insert the keys selected using Yandex.Wordstat.
Based on this data, you will receive a table that will indicate the number of impressions, CTR, and estimated cost per click. On the Dekompozitsia5.rf service, we enter these parameters to predict the results of a contextual or targeted advertising campaign, as well as to find out the approximate budget. Let's analyze the principle of its operation using e-mail newsletters as an example.
Media plan for contextual advertising 2
Enter the information in the appropriate cells. You can use the budget allocated for the campaign and specify only the amount to get data on other indicators.
Media plan for contextual advertising 3
Hovering over the question mark opens access to a comment about the meaning of the criterion.
The right column lists similar queries, among which you can get an idea for promotion. It is not worth including keys like "ice cream" in the semantic core, clarifying words are required, this will narrow the search range and provide more clicks to your site.
The following are used as clarifications:
Form of release (ice cream in a bucket, ice cream on a stick, etc.).
Ingredient (vanilla ice cream, banana ice cream, etc.).
Brand (Clean Line, Cow from Korenovka, etc.).
Features (fried ice cream, ice cream for adults, etc.).
The list of key phrases is peru email list supplemented with negative words to minimize the appearance of third-party resources in search results. In our example, these are the words "at home", "tested recipe", "do it yourself", etc.
The KeyCollector program will help you find keywords easier. Set the parameters, and it will give you a list of search phrases.
KeyCollector
In Yandex.Direct, in the “Budget forecast” tab, you can determine the approximate costs of contextual advertising.
To do this:
Select the region within which the ad will be displayed.
Specify the period, placement site and currency.
Insert the keys selected using Yandex.Wordstat.
Based on this data, you will receive a table that will indicate the number of impressions, CTR, and estimated cost per click. On the Dekompozitsia5.rf service, we enter these parameters to predict the results of a contextual or targeted advertising campaign, as well as to find out the approximate budget. Let's analyze the principle of its operation using e-mail newsletters as an example.
Media plan for contextual advertising 2
Enter the information in the appropriate cells. You can use the budget allocated for the campaign and specify only the amount to get data on other indicators.
Media plan for contextual advertising 3
Hovering over the question mark opens access to a comment about the meaning of the criterion.