Why does my email arrive as spam
Posted: Sat Feb 01, 2025 6:37 am
Nobody likes it when their carefully crafted emails end up in their recipients' spam folders.
Understanding why this happens is the first step to making sure your messages reach the inbox and serve their purpose. Here, we delve even deeper into the reasons why your emails may be flagged as spam and how you can prevent it.
Sending to purchased or low-quality email lists : This is one of the biggest mistakes you can make in email marketing. Purchased lists are often outdated and filled with inactive or non-existent email addresses, which can result in a high bounce rate. Additionally, these lists may include spam traps, which are email addresses specifically created to catch spammers.
High bounce and complaint rates : A high bounce rate indicates that you are sending emails to many invalid addresses, which damages your reputation as a sender. Similarly, if recipients mark your emails as spam, this sends a clear signal to email service providers that they should not trust you.
Low-quality content and design : Poor design, irrelevant content, or excessive use of spammy keywords can all trigger spam filters. Additionally, the lack of a clear unsubscribe link can frustrate users lithuania consumer email list and lead them to mark your email as spam.
Lack of Sender Authentication : Sender authentication is like an ID for your email. Without it, it's difficult for email service providers to verify that the email is actually coming from you, which increases the chances of your messages being flagged as spam.
Inconsistent sending frequency and volume : If you suddenly start sending large amounts of emails or drastically change the frequency with which you send emails, this can set off spam alarms. Maintain a consistent sending schedule and gradually increase your sending volume if necessary.
Not complying with email marketing laws : Every country has its own laws regarding email marketing (such as the CAN-SPAM Act in the US, the GDPR in Europe, and CASL in Canada). Not complying with these laws can not only result in hefty fines, but also in your emails being flagged as spam.
Poor user engagement : If your emails consistently receive low open or click rates, this can be a signal to email service providers that your recipients are not interested in your messages, which can increase the likelihood that your future emails will be flagged as spam.
Unverified sender addresses : Sending emails from unverified or non-existent addresses may result in your messages being marked as spam.
Using suspicious “cloaking” or “redirection” techniques : Trying to hide the true destination of links in your emails or using “cloaking” techniques can trigger spam filters.
Not testing before sending : It is always a good practice to test your email marketing campaigns before sending them to your entire list. Tools like spam checkers can help you identify and fix issues that could lead to your emails being flagged as spam.
Understanding why this happens is the first step to making sure your messages reach the inbox and serve their purpose. Here, we delve even deeper into the reasons why your emails may be flagged as spam and how you can prevent it.
Sending to purchased or low-quality email lists : This is one of the biggest mistakes you can make in email marketing. Purchased lists are often outdated and filled with inactive or non-existent email addresses, which can result in a high bounce rate. Additionally, these lists may include spam traps, which are email addresses specifically created to catch spammers.
High bounce and complaint rates : A high bounce rate indicates that you are sending emails to many invalid addresses, which damages your reputation as a sender. Similarly, if recipients mark your emails as spam, this sends a clear signal to email service providers that they should not trust you.
Low-quality content and design : Poor design, irrelevant content, or excessive use of spammy keywords can all trigger spam filters. Additionally, the lack of a clear unsubscribe link can frustrate users lithuania consumer email list and lead them to mark your email as spam.
Lack of Sender Authentication : Sender authentication is like an ID for your email. Without it, it's difficult for email service providers to verify that the email is actually coming from you, which increases the chances of your messages being flagged as spam.
Inconsistent sending frequency and volume : If you suddenly start sending large amounts of emails or drastically change the frequency with which you send emails, this can set off spam alarms. Maintain a consistent sending schedule and gradually increase your sending volume if necessary.
Not complying with email marketing laws : Every country has its own laws regarding email marketing (such as the CAN-SPAM Act in the US, the GDPR in Europe, and CASL in Canada). Not complying with these laws can not only result in hefty fines, but also in your emails being flagged as spam.
Poor user engagement : If your emails consistently receive low open or click rates, this can be a signal to email service providers that your recipients are not interested in your messages, which can increase the likelihood that your future emails will be flagged as spam.
Unverified sender addresses : Sending emails from unverified or non-existent addresses may result in your messages being marked as spam.
Using suspicious “cloaking” or “redirection” techniques : Trying to hide the true destination of links in your emails or using “cloaking” techniques can trigger spam filters.
Not testing before sending : It is always a good practice to test your email marketing campaigns before sending them to your entire list. Tools like spam checkers can help you identify and fix issues that could lead to your emails being flagged as spam.