Advantages and disadvantages of Google AdWords and Facebook Ads

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Ads on Facebook can also be priced using CPM (cost per 1,000 impressions) . This method is particularly useful if you want to increase awareness of your brand.

On Facebook, you can set either a budget for the entire duration of the advertising medium or a budget per day . This gives you as an advertiser a better overview of the costs of your campaign.

In addition, clicks on the social media platform can still be bought for cents. For example, if you focus your advertising on conversions and optimize your ads accordingly, it will cost you about the same as simple clicks on Google AdWords.

The maximum number of characters in the ads
The common feature in the character range of belize whatsapp data the two advertising tools is that you can give your ad a title of a maximum of 25 characters . However, the URL used is limited to 25 characters for Facebook Ads and 35 characters for Google AdWords.

In addition, Google AdWords gives you two lines of text with 35 characters each. Facebook, on the other hand, offers you 90 characters and the option to include images with a size of 110 x 80 pixels.


But which advertising provider is right for you? In the following section, we summarize the most important facts about Google AdWords and Facebook Ads :

Pros and Cons of Google AdWords
Google AdWords is the epitome of paid search. It is based on the use of keywords and works with text-based ads. As an advertiser on AdWords, you bid on certain keywords that Google users include in their search query.

The goal is for your ad to be displayed above the organic search results . This means that users are more likely to accept your ad. After all, they are being shown something that they are already looking for.