How the content has changed

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Not only the platforms have changed, but also the principles of working with content. What's new in 2023:


— Presentation of information. The time of long posts about the quality of services has finally passed, bright pictures-cards are in trend. In general, the content should be short — both texts and videos. The only exception is live broadcasts with detailed analysis of audience questions.


— Trust and humanity. Clients want to trust brands and their creators, so it is important for them to see real faces, fast feedback processing, sincerity and directness, active communication in france consumer email list the comments — directly, and not through an SMM specialist or sales manager.


— Honest advertising. Since September 2022, all distributors of advertising must transfer information about it to the Unified Register — there is almost no room left for native and false offers.


Social Media Marketing Trends 2023
There are many! We briefly talked about the main ones.


Synthesis of image and image-performance promotion. Social networks work both for recognition and for increasing sales.

Anti-stress communication. Brands take into account the psychological state of the audience and try to gently distract them from the news agenda. And in general, soft, caring and sincere content is relevant.

Transparent performance: Advertising agencies and marketing professionals must create a simple and understandable tracking system so that brands understand how social networks work to achieve their business goals.